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Our Latest
NEW REPORT
ROI of Enterprise Digital Transformation in 2026
Discover how modern enterprises turn transformation investments into measurable business outcomes by taking a user-first, in-context approach to technology rollout and change management.
The Big Picture:
Global Digital Transformation vs. Businss Impact
Enterprise digital transformation has entered a higher-stakes phase. Boards and executive teams are no longer satisfied with deployment milestones or activity metrics. They expect clear evidence that transformation investments are delivering faster value, higher productivity, and sustained returns.
This 2026 ROI report surveyed 300 U.S.-based C-suite and digital transformation leaders to analyze how enterprises prioritize investments, where recent initiatives have succeeded or stalled, and how long it actually takes organizations to realize value. The findings reveal a consistent gap between ambition and outcomes, particularly in AI-driven initiatives, where spending is high, but the measurable impact remains uneven.
The data shows a clear pattern. Organizations that treat user enablement as core infrastructure consistently outperform peers. Digital adoption platforms provide the enablement layer to close the gap between vision and execution by accelerating time-to-value, increasing ROI, and giving leaders the measurement clarity required to scale transformation with confidence.
2026 Key Insights
Business Outcomes Drive Transformation ROI
The most substantial returns come from initiatives anchored to organizational outcomes. Efficiency, productivity, and accessible data define success far more than the number of systems deployed. Transformation programs that lack this alignment struggle to convert investment into impact.
Top cited outcomes of digital investments included:
AI Dominates 2026 Transformation Spend
AI has become the central pillar of enterprise transformation strategies. Security and customer experience follow closely, but AI commands the largest share of executive attention and budget. The challenge now lies in operationalizing these investments at scale, where adoption and proficiency determine whether AI delivers value or stalls in pilot mode.
Inability to Quantify Transformation ROI Is a Major Barrier for Large Organizations
Without adoption analytics and usage data, transformation performance remains largely subjective. Leaders struggle to benchmark progress, justify reinvestment, or identify friction points that slow results. Measurement maturity has become a defining line between high-performing and underperforming transformation programs.
End-User Enablement Remains the Most Overlooked Success Factor
The most common regrets from recent transformation initiatives center on people, not platforms. Insufficient training, weak onboarding, and poor alignment between IT and business teams continue to undermine adoption. Organizations that fail to operationalize learning and support inside applications pay for it in slower ROI and lower confidence.
Organizations Invested in a Digital Adoption Platform See Faster ROI and Higher Returns Than Their Peers
Enterprises that match transformation investment with in-context enablement outperform peers across every major benchmark. Hands-on simulation training, guidance in the flow of work, and real-time adoption analytics compress time-to-value and make ROI measurable. Digital adoption has become a force multiplier for enterprise software investments.
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