Why choose Whatfix over the Rest
- Any App Type, Open Ecosystem. Deliver in-app guidance across web, desktop, mobile, and VDI environments, as well as on any ISV or custom app.
- Unified DAP. The only DAP to prepare users before live workflows with simulations that pairs hands-on training in a risk-free sandbox with in-workflow guidance.
- AI-Powered. Agentic AI for content authoring, guidance contextualization, and data analysis. GenAI capabilities for AI conversational search, AI roleplay, and more.
Whatfix vs. the Rest
Maximize Adoption, Productivity, and ROI with a Unified Platform
Unified Platform for Adoption
Whatfix unifies Mirror, DAP, and Analytics in one platform. Create replicate versions of your applications for hands-on user training without impacting live apps. Practice scenarios with AI roleplay and assessments. Support users in the flow of work with in-app guidance and AI help. Analyze funnels, cohorts, feature usage, drop-offs, and more. Identify trends and friction.
Any App, Any Vendor
Whatfix is built for complex, multi-app stacks. Drive adoption across any app or environment, including web, desktop, mobile apps, and VDI (Citrix). Whatfix’s ecosystem independence means our roadmap isn’t influenced by a single software vendor, like WalkMe (SAP), Oracle Guided Learning, or Salesforce In-App Guidance.
Enterprise-Grade Content Lifecycle Management
Generate in-app guidance with Authoring Agent to scale your adoption program to the next level. Automatically detect UI changes and update flows when software and workflows change. Repurpose flows into videos, slide decks, PDFs, and how-to articles. Auto-translate into 100+ languages.
Agentic AI Meets DAP
Authoring Agent scales content authoring and lifecycle management. Guidance Agent adapts and contextualizes in-app content to end-users based on role, input, and experience. Insights Agent proactively identifies trends and insights, allowing to take a data-driven workflow optimization strategy. GenAI is integrated throughout Whatfix, from AI conversational Self Help to AI roleplay via voice or chat.
Whatfix vs. the Rest
Whatfix
Category-defining, pure-play DAP
Ecosystem independence matters. Whatfix role as a pure-play DAP vendor gives us the freedom to support any application both, without getting boxed into a single ecosystem. This is in contrast to other vendors who are aligned to specific enterprise software vendors (ie. SAP-owned WalkMe.)
No-code content creation & management
Content authors effortlessly create and maintain contextual in-app guidance across any application with a no-code visual editor, powerful element detection capabilities, and underlying AI engine with ScreenSense.
Adoption on any application type
Whatfix supports in-app content creation on desktop, mobile, and web applications. iFrames and Citrix-built apps are supported, and our DAP for Mobile is purpose-built for optimal mobile experiences. Whatfix’s end-to-end DAP solution provides bespoke, custom solutions specific to any application.
Customer-centric approach
Whatfix provides comprehensive, white-glove customer onboarding and post-implementation success services for every customer. This includes a dedicated customer success manager, a DAP program manager, content authoring support, Whatfix University, and certification programs. It’s not just about onboarding; it’s an ongoing commitment to joint success plans, co-owning outcomes before going live, and bringing DAP expertise to help organizations like you achieve operational excellence.
AI-powered platform
Whatfix puts AI to work through its product suite, enabling digital adoption and L&D leaders with the tools to expand their coverage, personalize experience, and automate content management.
AI is found native throughout our product suite, including:
- AI Roleplay provides immersive, personalized coaching and scenario training for each end-user, depending on their role, responsibilities, skill gaps, or input.
- AI Assessment gauges user readiness for real-world situations and recommends additional training action items.
- Self Help integrates with your knowledge repositories, providing an AI-powered assistant that overlays your enterprise software. End-users can ask it for help, to summarize processes, or to prompt in-app experiences.
- Ask WhatfixAI provides a conversational search function that enables users to ask questions and gain insights into the performance of in-app guidance and user behavior.
Three AI agents exist within Whatfix’s ecosystem, including:
- Insights Agents: Acts as your dedicated data analyst, proactively surfacing insights from your application usage and user behavior. It identifies trends and areas of friction, recommending next steps and suggesting targeted in-app content to support users and streamline workflows.
- Authoring Agent: Automatically creates and updates in-app content, expanding what Whatfix content authors can create. When processes change or new products are launched, Authoring Agent can automatically author and launch new in-app content. When Insight Agent identifies areas of friction, Authoring Agent can take its recommendations to production.
- Guidance Agent: Adapts in-app content to each user’s role, input, skillset, and behavior, allowing guided flows and just-in-time help to be contextualized to each end-user.
the Rest
Technical skills required
Creating and maintaining in-app content requires knowledge of CSS for content creation and jQuery for element detection, leading to complex learning curves and tedious content maintenance.
Primarily supports mobile or web-based applications only
Most DAP competitors only support web or mobile apps – but not both. Few DAP vendors provide desktop app, iFrame, and Citrix support.
Basic analytics on your DAP-built in-app content
Most DAPs provide guidance analytics on in-app content usage and lack the ability for custom user event tracking, requiring third-party integrations with an analytics tool like Mixpanel, Amplitude, or Whatfix Product Analytics.
Lacks ability to create sandbox application environments for testing and training
Whatfix is the only DAP that provides organizations with a no-code tool for quickly create replicate sandbox environments of your enterprise software, allowing you to conduct beta user tests and train users without impacting your operations and application data.
 | WALKME | PENDO | APPCUES | USERPILOT | USERLANE | |
| In-App Guidance | ||||||
| No-code content editor | |  | | | | |
| In-app resource center & knowledge aggregation | | | | | | |
| Field validation | | | |  | | |
| Auto translation | |  | | | | |
| Surveys and polls | | | | | | |
| Usage analytics | | | | | | |
| Export content to PDFs, video, LMS | | | | | | |
| Create sandbox environments for user training | | | | | | |
| Desktop support | | | | | | |
| Mobile support | | | | | | |
| Citrix-app support | | | | | | |
| SCORM compliant | | | | | | |
| Product Analytics | ||||||
| No-code custom event tracking | | | | | | |
| Auto capture basic user events | | | | | | |
| User funnels and journeys | | | | | | |
| Cohorts | | | | | | |
| Real-time & retroactive data | | | | | | |
| AI-powered insights | | | | | | |
| Customer-Centric Approach | ||||||
| Dedicated CSM for all customers | | | | | | |
| Content author training | | | | | | |
| DAP program manager | | | | | | |
| 24/5 support | | | | | | |
Trusted by Enterprises.
64%
faster time-to-value on digital investments.
67%
higher ROI on enterprise software.
37%
higher user proficiency after 3 months.
72%
increase in overall user productivity.
49M
end-users enabled with Whatfix in-app guidance.
“Whatfix reimagines our training. The DAP is easy to use – even for non-technical users. It supports in-app guidance across any interface and platform. And it’s so easy to update materials, we can keep pace with the system changes. Looking back, Whatfix was one of the best decisions we have made.”
Abby Essin, Sr. Manager of Operations Services at REG
Whatfix FAQs
Don’t see your answer? Send a message to our live chat, we’d be happy to help!
A digital adoption platform (DAP) overlays onto other software applications that provide in-app guidance and on-demand support to users. Admins use no-code editors to create, publish, and manage in-app content such as product tours, interactive walkthroughs, smart tips, task lists, and self-help wikis that help assist and guide users through applications in real-time. You can learn more about the Whatfix Digital Adoption Platform here.
With Whatfix Mirror, enable employees with AI simulation training in a risk-free sandbox, allowing end-users to learn by doing and build confidence before interacting with live systems or customers.
Mirror’s AI coaching and roleplay provides a personalized, immersive experience for employees to engage with an AI avatar through common scenarios, like objection handling, product returns, claim denials, upset customers, product demos, and more. It adapts in real-time to user input, assesses readiness for real-world situations, and provides recommendations on additional training and support.
Whatfix offers two types of user analytics: Guidance Analytics and Product Analytics.
Guidance Analytics is included for all Whatfix DAP customers. It provides engagement and usage data on your in-app content built with Whatfix. See Task List completion rates, Flow dropoffs, Smart Tip views, common Self Help queries, and more.
Whatfix Product Analytics is a comprehensive no-code event-tracking solution. It empowers application owners and product managers to analyze user behavior on internal software and customer-facing apps.
For full pricing information, please visit out pricing page.
Pricing for each product and plan is composed of a flat fee, plus user license fees. The flat fee depends on the product and plan you need. User license fees are defined based on the type of user who will access the application where Whatfix will be deployed, as further defined below:
For employee-facing applications used by your employees for internal business functions a user license is equal to the total number of users with access to such application.
For customer-facing applications used by your customers or external-facing users (partners or any other third-party) a user license is equal to the monthly active users (MAUs) with access to such applications.
What is the largest pure-play digital adoption vendor in the marketing. Explore our Compare Hub to see why Whatfix is the DAP market leader.
You can also see individual alternative guides to other DAP vendors here:
Whatfix supports both web-based, mobile, and desktop (or on-premise) implementations – as well as internal use cases for employees and external use cases for customers.
For our web-based cloud offering, you just need to install our Whatfix Editor extension on Chrome or Firefox, and you are ready to get started. Our editor’s user experience is so simple that you can create interactive guides easily, with no technical dependencies or setup required.
Our mobile DAP deployment utilizes an SDK.
We also offer full support for on-premise setups. Our on-premises export version allows you to export and deploy Whatfix guides on your own web server.
You can find Whatfix DAP on all major software review websites including G2, Capterra, SoftwareAdvice, Gartner, TrustRadius, etc. We recommend starting with Whatfix reviews on G2.com, as it is the largest, most established third-party review network. With 350+ reviews, Whatfix has been named a Leader in the DAP category for 9 consecutive reports.
Our customers range from SMBs, large enterprises, and Fortune 100 companies across verticals, including:
- Banking organizations and financial service companies
- Insurance carriers
- Healthcare providers
- Federal Agencies, Governments, and Public Services
- Pharma and life science organizations.
- Universities
- SaaS companies
- eCommerce marketplaces
…and many more – all solving their digital adoption challenges by empowering their employees, customers, and end-users with Whatfix.
