Whatfix Named a Leader for the Sixth Consecutive Year in Everest Group’s 2025 Digital Adoption Platforms PEAK Matrix® Assessment

This recognition follows Whatfix’s recent launch of AI Agents, redefining digital adoption with intelligence and automation 

Thursday, September 25, 2025 – Whatfix, the global leader in Digital Adoption Platforms (DAP), today announced its recognition as a Leader for the sixth consecutive year in the Everest Group PEAK Matrix® Assessment 2025. Notably, this year, Whatfix is the only provider to receive the highest possible scores (“full moons”) in Vision & Strategy, Implementation & Support, and Engagement & Commercial Mode, underscoring its leadership in both innovation and execution.

Everest Group’s report positions Whatfix as a vendor that continues to drive the evolution of the Digital Adoption Platform category, delivering measurable value to customers and shaping how enterprises approach userization of technology.

The report further adds: “The DAP market stood at US $710–730 million in 2024 and is expected to grow at a CAGR of 17–22% in 2025.” Despite macroeconomic pressures, Everest Group notes that “the DAP market continues to thrive, playing a crucial role in advancing digital transformation and change management initiatives within enterprises.”

The report highlights Whatfix’s strengths in:

• Sustained Category Leadership – Six years in a row as a Leader in the PEAK Matrix® Assessment, validating Whatfix’s ability to consistently create enterprise value.
• AI-First Product Innovation – ScreenSense™, Ask Whatfix AI, QuickRead, and Mirror simulation were recognized for enabling smarter, AI-powered adoption experiences.
• Industry Solutions – Deep expertise across Banking, Financial Services, Insurance, Pharma, Life Sciences, Public Sector, and other industries.
• Automation & Outcomes – Helping enterprises simplify processes and realize measurable ROI on digital transformation initiatives.
• Compliance & Guardrails – Enforcing responsible AI adoption with built-in guardrails and blockers, supported by enterprise-grade certifications including SOC2, GDPR, HIPAA, and CCPA.

“We are reimagining digital adoption through an AI-first product strategy—building solutions that anticipate user needs, simplify decision-making, and unlock faster value from technology investments,” said Khadim Batti, CEO & Co-founder, Whatfix. “This recognition underscores our ability to combine bold innovation with execution excellence, and reflects the confidence enterprises place in Whatfix to lead them through their transformation journeys.”

“Our collaboration with Whatfix has revolutionised the way we understand our users, empowering us to deliver training and in-application guidance to not only our sales users, but other key functions within our business”, said, Lee Glenn, Digital Adoption and Training Tech Lead, Experian. “The Whatfix product portfolio continues to go from strength-to-strength This is a company that listens and understands the needs of their customers. The support team is outstanding too, so if you’ve got an issue or need help with something, they are always on hand to assist.” 

Everest Group also emphasizes that “buyers should take a strategic view when assessing DAP providers, ensuring alignment with current and future digital transformation goals, evaluating usability and integration strengths, and checking for innovation in areas such as AI-driven assistance, smarter analytics, and compliance guardrails.”

Sharath Hari N, Vice President, Everest Group, said, “Enterprises are increasingly prioritizing adoption platforms that combine AI-driven innovation with enterprise-grade flexibility and measurable impact. Whatfix has strengthened its position by delivering omnichannel support, advanced analytics, and compliance guardrails that align well with enterprise transformation goals. Its investments in AI-first products and industry-specific solutions continue to differentiate it in the market.”

This recognition from Everest Group further strengthens Whatfix’s role as a trusted partner for global enterprises navigating digital transformation with AI-first solutions. Building on its multi-product strategy, Whatfix recently launched AI agents as part of its roadmap to deliver AI-first products that make technology adapt to people. 

Read the full report here.

Disclaimer 
Licensed extracts taken from Everest Group’s PEAK Matrix® Reports, may be used by licensed third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis.  All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking.  To access the complete research and to learn more about our methodology, please visit Everest Group PEAK Matrix® Reports. 

About Everest Group 
Everest Group is a leading global research firm helping business leaders make confident decisions. Everest Group’s PEAK Matrix® assessments provide the analysis and insights enterprises need to make critical selection decisions about global services providers, locations, and products and solutions within various market segments. Likewise, providers of these services, products, and solutions, look to the PEAK Matrix® to gauge and calibrate their offerings against others in the industry or market. Find further details and in-depth content at www.everestgrp.com. 

About Whatfix:
Whatfix is an AI platform advancing  the “userization” of enterprise applications—empowering companies to maximize the ROI of their digital investments. Powered by a proprietary AI engine ScreenSense, Whatfix continuously interprets application workflow context and user intent to boost user productivity, ensure process compliance, and elevate user experience across applications. The product portfolio includes a Digital Adoption Platform (DAP), Mirror simulated application environments for hands-on training, and Product Analytics for no-code insights. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.