Digital friction is eroding enterprise productivity. Gartner reports that digital worker productivity is down 9-12% over the last two years, with many end-users struggling to find information, keep up with updates, or avoid errors caused by fragmented application experiences and workflows.
Digital Adoption Platforms (DAPs) empower organizations to overcome this challenge by embedding real-time guidance and automation into the flow of work. Gartner highlights, “DAPs will increasingly function as orchestrators within an application ecosystem by coordinating multiple first- and third-party AI agents and AI assistants across applications.” Gartner further says, “DAPs will increasingly function as orchestrators within an application ecosystem by coordinating multiple first- and third-party AI agents and AI assistants across applications.”
Our key takeaways from the report include:
- AI is reshaping digital adoption: By 2028, 40% of organizations will use GenAI in their DAPs to automatically surface new workflows to employees.
- Strategic investment is critical: Gartner urges application leaders to review DAPs strategically, prioritizing cross-application orchestration to unlock user efficiency and accelerate business transformation.
- Market growth is accelerating: The DAP market grew nearly 28% YoY to reach $1.042 billion in 2024, with projected growth of 15–20% in 2025.
- Falling productivity is fueling urgency: Only 24–28% of digital workers struggling with information access, awareness, or update overload reported productivity gains in 2024—a sharp decline from 2022.
Meeting the Vision for DAPs
As the DAP market moves from simple guidance to proactive automation, Whatfix leads with its AI-powered platform. Whatfix has been recognized as a Representative Vendor for the 4th consecutive time in Gartner Market Guide for Digital Adoption Platforms. With AI-powered in-app guidance, proactive support, and actionable analytics, Whatfix enables organizations to significantly reduce digital friction to drive measurable business outcomes.
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Gartner, Market Guide for Digital Adoption Platforms, Melissa Hilbert, Maria Marino, Joe Mariano, Stephen Emmott, 3 September 2025.
