Whatfix enters the Product Analytics category, building on its momentum as a two-time Gartner Customers’ Choice for Digital Adoption Platforms.
July 23, 2025 — Whatfix, the global leader in digital adoption solutions, has been named a Representative Vendor in the 2025 Gartner® Market Guide for Product Analytics, authored by Adrian Lee, Melissa Davis, Andrew Newman, Kelli Smith, and Vivek Tomar. We believe this recognition validates Whatfix’s vision of building an enterprise platform where analytics, adoption, and simulation converge to drive intelligent user experiences and business outcomes. Product Analytics is now a core, Gartner-recognized pillar that spans Digital Adoption, Product Analytics, and the application simulation product, Mirror.
Gartner defines the Product Analytics (PA) market as “applications that collect and analyze behavioral data and feedback to increase user engagement, adoption, and satisfaction to improve experiences and drive retention.” Whatfix Product Analytics supports this definition while extending it further by enabling enterprises to track user behavior across internal and external applications, uncover friction points, and act in real time through no-code workflows and in-app interventions.
This recognition comes at a time of accelerated momentum in the PA market. According to Gartner, “by 2028, 60% of product leaders will improve automation and quality of product decision making through user behavior insights obtained with PA, up threefold from 20% in 2025.” Further, “by 2027, 90% of all technology marketers will utilize PA for digital user behavior understanding,” and “the proportion of customer success teams in technology providers that use PA to orchestrate value delivery will double to 25%.”
Khadim Batti, CEO and Co-founder, Whatfix, said, “This recognition underscores the growing maturity of our product analytics solution and the strength of our unified platform. It validates our belief that analytics should not end at insight, but must drive action, powered by intelligent automation, GenAI, and deep user context, seamlessly and at scale.”
Whatfix Product Analytics is a no-code, cross-application analytics solution designed to uncover user behavior patterns and optimize digital workflows not only on the applications but also the AI agents deployed on them. Its “Deep Think” features enable users to leverage conversational insights to surface meaningful data faster, enabling teams to move from observation to intervention with ease. Seamless integration with Whatfix Digital Adoption and Mirror Simulation creates a closed-loop insight-to-action system—empowering teams to drive engagement, onboarding, and continuous learning across software tools.
We believe that this first-time inclusion in the Product Analytics Market Guide marks a strategic milestone for Whatfix. This recognition is a testament to the teams across product, marketing, analyst relations, and engineering who contributed over the last year through deep analyst engagements and roadmap innovation.
Looking Ahead
With Product Analytics now a Gartner-recognized pillar of its product suite, Whatfix continues to expand its innovation lens, focused on enterprise-wide visibility, GenAI-powered insights, and embedded enablement. This momentum reinforces its long-term mission to unify analytics, adoption, and application simulation training into a single, intelligent, user-centric platform.
Gartner, Market Guide for Product Analytics, Adrian Lee, Melissa Davis, Andrew Newman, Kelli Smith, Vivek Tomar, 7 July 2025
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About Whatfix
Whatfix is advancing the “userization” of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.